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In this fast-paced, 2-hour read, you'll discover the key characteristics of a true, transformative insight; proven techniques and provocative questions for building a better insight; simple methods to stress-test your insight and turn it into an actionable idea; and how to write and sell an insight so that it can inspire others and transform your brand.
Advance Praise for "Any Insights Yet?":
"'Any Insights Yet?' tackles one of the most important...
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Self reinvention is easy! Everybody can reinvent themselves in a challenging economy by incorporating the simple indisputable truths in Reinvention Made Easy. But even the most creative leaders will find this a personally challenging and value changing read. "The economy doesn't go up or down; it becomes different!" The realities of your business have changed forever. Leaders manage the way they react to change. The next year is probably the end of...
23) How to Master the Art of Selling …. In Under 50 Minutes: Summary of Tom Hopkins' Best Selling Book
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In order to achieve great success in the field of selling, you need product knowledge, people skills, and discipline. Your company provides product knowledge and gives you an idea of who your ideal clients will be. You provide your own discipline to learn the ropes, be well-organized, and treat your clients well. Tom Hopkins teaches you the people skills aspect of selling.
Learn the psychologically-sound fundamentals of a career in selling including:...
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No one gives a damn about your brand. At least, right now, they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand, and this book shows you how.
If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while your brand watches from the sidelines... this book reveals what they're doing right.
Jody...
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Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make...
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Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines:* Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget,* Cutting edge online tactics designed to cut through the clutter and dramatically...
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grab the bull, and your brand, by the horns
The statistics are infamous with anyone in the industry–newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it's rarely one thing that causes failure. Instead, it's usually a perfect storm of multiple causes that lead to a failing...
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The most important meal of your marketing dayBusinesses struggle with marketing. We have a set idea of how we expect it to work and we get frustrated when it doesn't do what we want it to.Your marketing doesn't have to be a frustrating process or leave you feeling annoyed with the world and with yourself."Don't be a Twatwaffle" explores 15 problems we have encountered through our experience in working with businesses. This book condenses over 10 years...
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The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band...
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For most marketers, video projects are an expensive, stressful waste of time. Yet the 1% that get it right enjoy phenomenal results.
This book will enable you to create video content that actually resonates with your customers and will make them fall in love with your brand, every time.
As a lifelong video fan, and founder of Small Films, George Hughes has been a filmmaker ever since he got his hands on his dad's camcorder back in the 90s. After...
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Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.
Action strategies are clearly outlined and...
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Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from Guerrilla Marketing During Tough Times. That's because this treasure-trove of marketing tactics will help you weather the toughest times. It tells you exactly how to position your business so that you...
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Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple.
Questions answered in the book:
– The 4Ps or no P?
– Brand purpose or corporate purpose?
– Purpose or profit?
– Top-down or bottom-up budgeting?
– Global or local?
– Top or bottom of the funnel?
– In-house or the outhouse?
– Agile or not?
– Best of breed or one throat to choke?
– Bigger or better?
– Is an agency a cost or value?
–...
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As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work - a personal touch.
This book explores why. And if it can change.
? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down...
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Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the...
36) Marketing Analytics: 7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Fo
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Are you new to marketing or struggling to get started with understanding marketing analytics?
Do you want to be able to answer questions like - how do our marketing activities compare to the competition?
Are your marketing resources properly allocated?
Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need...
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THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING IN 2022 — INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS!
The future of business growth is digital. Are you prepared?
Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers...
38) Honest SEO
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SEO is confusing-but it doesn't have to be
With SEO, there's so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.
That's where Honest SEO, a book that's been over 20 years in the making, comes in. Jason Hennessey-after spending decades...
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Strategic Business Planning Bundle, 2 in 1 Bundle: The Secrets to a Successful Business Plan and Business Plan Workbook
Unleash the Power of Strategic Business Planning with the "Strategic Business Planning Bundle: The Secrets to a Successful Business Plan and Business Plan Workbook."
In this comprehensive audiobook bundle, you'll gain the essential knowledge and strategies to create a winning business plan and build a strong, profitable business.
"The...
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The Secrets to a Successful Business Plan: Unlock the Secrets to Creating a Winning Business Plan
A business plan is an essential document that outlines the roadmap for a successful enterprise. It provides a detailed description of the business idea, the products or services offered, the target audience, the marketing strategy, financial projections, and other critical aspects that are crucial for the success of the business. However, creating a...
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